{"id":1069,"date":"2022-10-19T00:00:09","date_gmt":"2022-10-18T13:00:09","guid":{"rendered":"http:\/\/mobisoft.com.au\/?p=1069"},"modified":"2022-08-29T13:24:13","modified_gmt":"2022-08-29T02:24:13","slug":"mobisofts-approach-to-product-development","status":"publish","type":"post","link":"http:\/\/www.mobisoft.com.au\/?p=1069","title":{"rendered":"Mobisoft&#8217;s approach to product development"},"content":{"rendered":"<p>Startup companies are usually considered to be businesses\u00a0that have been\u00a0operating for only a short period of time. However, businesses like Mobisoft, which is celebrating its 10th year today, still has all the hallmark signs of a traditional start-up, with it&#8217;s\u00a0small team culture, a\u00a0relaxed environment and\u00a0flexible work-hours, but also\u00a0efficiency, and maintaining its\u00a0entrepreneurial approach. This means, being lean\u00a0and\u00a0shortening product development cycles by adopting a combination of, business-hypothesis-driven experimentation, iterative product releases, and <em>validated<\/em> learning.<\/p>\n<p><a href=\"http:\/\/www.mobisoft.com.au\/wp-content\/uploads\/2015\/02\/MVPtincans.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-1080\" src=\"http:\/\/www.mobisoft.com.au\/wp-content\/uploads\/2015\/02\/MVPtincans.jpg\" alt=\"MVPtincans\" width=\"415\" height=\"274\" \/><\/a>Validated learning is where an initial idea is tried out and measured\u00a0to validate its\u00a0effect. Each idea is then\u00a0tested during a single iteration\u00a0in a larger process of many iterations, where what has been\u00a0learnt is applied to future iterations.<\/p>\n<p>In Mobisoft&#8217;s product development, whether it be\u00a0a game, a website or a smartphone app, an MVP (minimum viable product) strategy is used. This is one\u00a0that has the highest return on investment -versus- risk.\u00a0MVP is a strategy targeted at avoiding building products that customers do not want, but rather maximises \u00a0the information learnt about the customer per dollar spent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Startup companies are usually considered to be businesses\u00a0that have been\u00a0operating for only a short period of time. However, businesses like Mobisoft, which is celebrating its 10th year today, still has all the hallmark signs of a traditional start-up, with it&#8217;s\u00a0small team culture, a\u00a0relaxed environment and\u00a0flexible work-hours, but also\u00a0efficiency, and maintaining its\u00a0entrepreneurial approach. This means, being [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[13,18,11,19,26,24,28],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/posts\/1069"}],"collection":[{"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1069"}],"version-history":[{"count":19,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/posts\/1069\/revisions"}],"predecessor-version":[{"id":1254,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/posts\/1069\/revisions\/1254"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/media\/1078"}],"wp:attachment":[{"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1069"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}