{"id":500,"date":"2022-11-02T16:33:12","date_gmt":"2022-11-02T05:33:12","guid":{"rendered":"http:\/\/mobisoft.com.au\/?p=500"},"modified":"2022-08-29T13:25:49","modified_gmt":"2022-08-29T02:25:49","slug":"ab-testing","status":"publish","type":"post","link":"http:\/\/www.mobisoft.com.au\/?p=500","title":{"rendered":"A\/B Testing"},"content":{"rendered":"<h4><em>Every business wants visitors to their website to be more than passive visitors<\/em><em>, they want them to be <strong>goal achievers<\/strong>.<\/em><\/h4>\n<ul>\n<li><strong>eCommerce<\/strong> websites want their readers\u00a0to buy their products.<\/li>\n<li><strong>Software-as-a-Service<\/strong>\u00a0sites want their visitors to sign-up, and download a trial, and then have them ultimately convert to paid\u00a0users.<\/li>\n<li><strong>News and blog sites<\/strong>\u00a0want their visitors\u00a0to sign up for subscriptions, and view or click on ads.<\/li>\n<\/ul>\n<p>The rate at which a website is able to get visitors to do these things is its \u201c<a href=\"http:\/\/mobisoft.com.au\/?p=494\" target=\"_blank\" rel=\"noopener noreferrer\"><em>conversion rate<\/em><\/a>\u201d. Whilst the cost of\u00a0acquiring new paid web traffic is time consuming and expensive, the cost of increasing conversions with existing visitors in comparison is minimal. \u00a0A\/B testing can allow you to make more out of your existing traffic.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.mobisoft.com.au\/wp-content\/uploads\/2014\/08\/AB-Testing-Example.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-659 size-full\" src=\"http:\/\/www.mobisoft.com.au\/wp-content\/uploads\/2014\/08\/AB-Testing-Example.jpg\" alt=\"AB Testing Conversion\" width=\"518\" height=\"293\" srcset=\"http:\/\/www.mobisoft.com.au\/wp-content\/uploads\/2014\/08\/AB-Testing-Example.jpg 518w, http:\/\/www.mobisoft.com.au\/wp-content\/uploads\/2014\/08\/AB-Testing-Example-500x283.jpg 500w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>A\/B testing is comparing two versions of a web page to see which one performs better<\/strong>.<\/p>\n<p>You compare two web pages by showing the two variations of the same page\u00a0to similar visitors at the same time. The one that gives a better conversion rate, wins!<\/p>\n<p>&nbsp;<\/p>\n<p>Almost anything on your website that affects a visitor \u001bcan be A\/B tested.<\/p>\n<p><a href=\"http:\/\/www.mobisoft.com.au\/wp-content\/uploads\/2015\/01\/Layout1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-610 size-medium\" src=\"http:\/\/www.mobisoft.com.au\/wp-content\/uploads\/2015\/01\/Layout1-281x375.jpg\" alt=\"\" width=\"281\" height=\"375\" srcset=\"http:\/\/www.mobisoft.com.au\/wp-content\/uploads\/2015\/01\/Layout1-281x375.jpg 281w, http:\/\/www.mobisoft.com.au\/wp-content\/uploads\/2015\/01\/Layout1.jpg 530w\" sizes=\"(max-width: 281px) 100vw, 281px\" \/><br \/>\n<\/a><\/p>\n<ul>\n<li>Headlines<\/li>\n<li>Sub headlines<\/li>\n<li>Paragraph Text<\/li>\n<li>Testimonials<\/li>\n<li>Calls\u00a0to Action text or button<\/li>\n<li>Links<\/li>\n<li>Images<\/li>\n<li>Content near the fold<\/li>\n<li>Media mentions<\/li>\n<li>Awards and badges<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>These are just a few examples of simple tests you can try, but you can also run\u00a0more advanced tests that might compare pricing structures, sales promotions, free trial lengths, navigation and UX experiences, free or paid delivery, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business wants visitors to their website to be more than passive visitors, they want them to be goal achievers. eCommerce websites want their readers\u00a0to buy their products. Software-as-a-Service\u00a0sites want their visitors to sign-up, and download a trial, and then have them ultimately convert to paid\u00a0users. News and blog sites\u00a0want their visitors\u00a0to sign up for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[34,11,26,24,28],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/posts\/500"}],"collection":[{"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=500"}],"version-history":[{"count":38,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/posts\/500\/revisions"}],"predecessor-version":[{"id":1276,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/posts\/500\/revisions\/1276"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=\/wp\/v2\/media\/553"}],"wp:attachment":[{"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=500"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobisoft.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}