Define:
Before coming up with a solution, first we need to determine what the problem is.
Discover:
We must then establish what factors will determine what ‘success’ looks like at the end of the project. From there we start to plan. This is the longest part of any project, taking anywhere up to 80% of the time, and will include interviewing the key stakeholders, determining what already exists, and conducting analysis of the competition. Once this this done, the full scope of the project can be defined, business objectives set and milestones agreed upon.
Design:
Design is part of the planning and is not merely graphics or art, but rather the language by which we communicate to the end-user. This includes content, structure, functionality, workflow, navigation, and colour. All this needs to be relevant, with the final blueprint achieved through iterative prototyping.
Deliver:
Like a good chef that constantly tastes his cooking throughout the process, the key to a successful outcome is to iterate, test and evaluate feedback and where necessary adjust until all objectives are met. The shorter the cycle, the more likely the project will be delivered on time and on budget.