Smartphone Development

A/B Testing

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Every business wants visitors to their website to be more than passive visitors, they want them to be goal achievers. eCommerce websites want their readers to buy their products. Software-as-a-Service sites want their visitors to sign-up, and download a trial, and then have them ultimately convert to paid users. News and blog sites want their visitors to sign up for sub...
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Mobisoft’s approach to product development

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Startup companies are usually considered to be businesses that have been operating for only a short period of time. However, businesses like Mobisoft, which is celebrating its 10th year today, still has all the hallmark signs of a traditional start-up, with it's small team culture, a relaxed environment and flexible work-hours, but also efficiency, and maintaining its entrepren...
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Minimum Viable Product (MVP)

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In our previous article, we talked about how Mobisoft approaches product development, focussing on a minimal viable product.  MVP is a strategy targeted at avoiding building products that customers do not want, by building just those core features that allow a product to be deployed, and no more. The process maximises  the information learnt about the customer per dollar sp...
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Web Apps -v- Websites

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In the pre App Store era, the word “applications” was applied to Websites that provided advanced user interactions and capabilities previously available only through installable software. Early examples of web applications included Webmail, Google Maps and Google Docs. Compared to the classic web, i.e. news sites and blogs, web apps provided a richer user experience, and access...
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What’s Responsive Design?

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A bit of background history... In the early 2000's, whenever a new monitor came onto the market that had a different resolution or aspect ratio, web developers would scramble to come up with a whole new design for each screen. To focus and conserve their resources though, many web developers would use a ‘majority rules’ approach as far as which audience they would choose to ca...
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Design comps

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Sometimes a graphic designer’s language can be bewildering, and the word “comp”, is often bandied around, yet is one of the most important aspects of web or app design. “Comp” is the shortening of the phrase “comparable.” During the design process a project may go through many changes. A design comp is the last part of the designing phase and is the closest draft to t...
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