Startup companies are usually considered to be businesses that have been operating for only a short period of time. However, businesses like Mobisoft, which is celebrating its 10th year today, still has all the hallmark signs of a traditional start-up, with it’s small team culture, a relaxed environment and flexible work-hours, but also efficiency, and maintaining its entrepreneurial approach. This means, being lean and shortening product development cycles by adopting a combination of, business-hypothesis-driven experimentation, iterative product releases, and validated learning.
Validated learning is where an initial idea is tried out and measured to validate its effect. Each idea is then tested during a single iteration in a larger process of many iterations, where what has been learnt is applied to future iterations.
In Mobisoft’s product development, whether it be a game, a website or a smartphone app, an MVP (minimum viable product) strategy is used. This is one that has the highest return on investment -versus- risk. MVP is a strategy targeted at avoiding building products that customers do not want, but rather maximises the information learnt about the customer per dollar spent.