Author: admin

What’s a “Conversion Event”?

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Traditionally, in 'marketing speak', conversion is the act of converting site visitors into paying customer, and whilst  conversion rates are most often associated with e-commerce sites, it should be something that matters to everybody involved in designing a website or mobile app. However, conversions do not have to be actual sales, but can be any o...
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A/B Testing

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Every business wants visitors to their website to be more than passive visitors, they want them to be goal achievers. eCommerce websites want their readers to buy their products. Software-as-a-Service sites want their visitors to sign-up, and download a trial, and then have them ultimately convert to paid users. News and blog sites want their visitors to sign up for sub...
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Mobisoft’s approach to product development

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Startup companies are usually considered to be businesses that have been operating for only a short period of time. However, businesses like Mobisoft, which is celebrating its 10th year today, still has all the hallmark signs of a traditional start-up, with it's small team culture, a relaxed environment and flexible work-hours, but also efficiency, and maintaining its entrepren...
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Gathering Requirements – what to ask

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Gathering Requirements
Some proponents of Agile software development argue these days that Business Requirements documents are outdated and obsolete. This is not quite true. It is more a case of understanding what format, or process is most relevant for your project to document your requirements in, and then applying it accordingly.  In most cases, especially where a business is relying on outside fu...
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Visual Testing

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What looks right or wrong is often a matter of subtle differences to the original creative layouts. So before your website or mobile app is published, it's important to check that everything displays properly, such as; Screen Colour and shading are correct, and that gradients are consistent with design comps. Padding (white space) around the edges. Text, images, co...
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Minimum Viable Product (MVP)

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In our previous article, we talked about how Mobisoft approaches product development, focussing on a minimal viable product.  MVP is a strategy targeted at avoiding building products that customers do not want, by building just those core features that allow a product to be deployed, and no more. The process maximises  the information learnt about the customer per dollar sp...
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Web Apps -v- Websites

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In the pre App Store era, the word “applications” was applied to Websites that provided advanced user interactions and capabilities previously available only through installable software. Early examples of web applications included Webmail, Google Maps and Google Docs. Compared to the classic web, i.e. news sites and blogs, web apps provided a richer user experience, and access...
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Some groundwork before you begin

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To adequately determine the requirements and scope of a project, it's not enough just to sit down with the client and ask a few questions. There's a lot of groundwork that needs to be done before even one line of code or an image is created. In our previous article about Gathering Requirements, we walked through a checklist of questions that needs answers. Depending on the size...
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Define, Discover, Design, Deliver

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Define: Before coming up with a solution, first we need to determine what the problem is. Discover: We must then establish what factors will determine what ‘success’ looks like at the end of the project. From there we start to plan. This is the longest part of any project, taking anywhere up to 80% of the time, and will include interviewing the key stakeholders, determinin...
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How important is colour for your brand identity?

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When a User Interface designer first sits down with a client, one of their first questions will be, “What qualities does your business want to be known for?” In the case of say a real estate agent, the answer might be, “I want to be known as someone you can trust”. For years, scientists have been studying the way we react to colours.  Certain colours make us feel a certain...
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Successful Requirements Gathering

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For an increased likelihood of success for any project it's important to create a clear, concise and agreed set of customer requirements that allow us to provide exactly what our customer is looking for, by ensuring that we; Get a clear understanding of what the customer wants. Don't assume - ask them. Avoid discussing the technology that should be used or tryin...
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What’s Responsive Design?

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A bit of background history... In the early 2000's, whenever a new monitor came onto the market that had a different resolution or aspect ratio, web developers would scramble to come up with a whole new design for each screen. To focus and conserve their resources though, many web developers would use a ‘majority rules’ approach as far as which audience they would choose to ca...
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Design comps

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Sometimes a graphic designer’s language can be bewildering, and the word “comp”, is often bandied around, yet is one of the most important aspects of web or app design. “Comp” is the shortening of the phrase “comparable.” During the design process a project may go through many changes. A design comp is the last part of the designing phase and is the closest draft to t...
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